Marketing Manager Spain

Madrid, Comunidad de Madrid, España | Market Access | Full-time | COVID-19 remote

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Do your life’s best work! This is an amazing opportunity for you to join a global oncology specialist, rated in the Top 1 of healthcare providers! At GenesisCare we’re leading the way in technology and innovation, we’re changing the way patients experience cancer treatment and care. We do the right thing by our patients, our partners, and each other. Like the sound of us? We would love to hear from you!

We are looking for a Marketing Manager to join the team at our center/clinic based in our Madrid´s Head Office. The purpose of the Spanish marketing function is to achieve the Spanish business objectives by improving overall brand awareness with both the general public and the oncology community and driving patient and doctor referrals through highly commercial attributable campaigns.  To do this we will utilize key marketing channels and activities including content development, digital & off-line marketing, communications, amongst others. The primary purpose of this role is as the day-to-day in-market lead for the Spanish marketing resource enabling us to strengthen and develop GenesisCare´s presence across Spain through the delivery of the marketing strategy.

We are looking for a self-driven person, with a team-player spirit, eager to make an impact through collaboration.

  

REPORTING: 

As the Marketing Manager, you report directly to the Head of Marketing, Europe. You will have a close working relationship with the Commercial team in Spain, working collaboratively to achieve the Spanish business objectives whilst understanding the international goals.

 

WHAT YOU WILL DO:

  • Contributing to the development of the Spanish marketing strategy plus delivery at all levels: content, communication, online marketing, and offline marketing.
  • Develop a comprehensive understanding of the Spanish oncology healthcare industry to drive the marketing strategy empirically: analytics, SEO, SEM, Social Media, email campaigns, and ads strategies to drive online traffic and acquisition.
  • Developing brand and tumour specific content that will elevate GenesisCare’s reputation with healthcare providers and patients.
  • Establish GenesisCare as a thought leader in Spanish oncology through compelling communications.
  • Align with management team on defining and measuring success: set and analyze KPIs and long-term goals.
  • Performance management and feedback: follow team’s progression by organizing huddles or 1:1s.
  • Budget management, maximization, and optimization of results.
  • Collaborate with different management levels and stakeholders. Gather knowledge to deliver actions for the short, medium, and long term, not only for external but for internal audiences.
  • Develop marketing plans to deliver key brand messages for all audiences (clinics, patients, cancer charities, etc): events identification and organization, liaise with media agencies, determine potential partnerships (hospitals, insurance companies, etc).
  • Translate data into decisions through our CRM (digital engagement, brand campaigns and improving user experience).

 

WHAT YOU WILL HAVE: 

 - Qualifications and Knowledge

  • Solid previous experience in relevant roles: 4 – 8 years (B2B and/or B2C)
  • Degree in Marketing, Journalism or equivalent
  • Master´s degree would be a plus
  • Deep understanding of the digital marketing sector
  • Experience with CRM systems and marketing automation platforms
  • Familiarity with modern marketing tools (Google Toolkit, Social Media, and WordPress)

 - Skills

  • Experience in working within a global organization
  • Excellent written and verbal communication skills in both English and Spanish
  • Organization and multitasking skills for prioritizing your workflow.
  • People and project-management skills: ethic leadership is essential to oversee, drive and support your team
  • Self-driven, enthusiastic, and eager to learn and to coach your team when necessary
  • Ability to work in an open-minded and fast-paced environment. Knowledge of the private healthcare market is desirable but not essential.
  • Driven for results. Analytical mindset with great attention to detail and decision-making skills are critical as you will need to interpret data to design action plans.
  • Ability to effectively work from home is required

 

WHAT´S IN IT FOR YOU:

We reward and recognize people who perform their work in a way that is aligned to GenesisCare’s mission and values and that contribute to GenesisCare’s growth. To help us attract and retain people with the right skills we aim to pay competitively in the medical and technology markets.  On top of it, we offer:

  • Join our wellbeing community for wellness and mental health
  • Flexible compensation plan: Tickets restaurant, Public Transport assistance, childcare benefits, medical insurance, amongst others.
  • English classes to improve and practice your second language skills
  • Join a global employer that believes in internal career development
  • Treat yourself with access to a wide range of discounts: offers on purchases of home stuff, technology, travel, restaurants, beauty, wellness, and much more.

 

OUR RECRUITMENT PROCESS:

We believe in putting in the effort to find the people who will share our success. We strive to select the right people for each role based on evidence. If you think you have what it takes to help us remain at the top of our game, then apply now by clicking on apply!

 

WHO WE ARE:

Joining the GenesisCare team means a commitment to seeing and doing things differently. Asking what if and why not? And focused on getting the best possible outcomes for our patients so they can live better for longer.

We are 5500+ highly trained healthcare professionals and support staff across Australia, the U.K., Spain, China and the United States, designing innovative treatments and care for people with cancer and heart disease.

Visit our website www.genesiscare.com and the GenesisCare LinkedIn page to learn more about our culture, values, why we love working here, and see what we’ve been getting up to! www.linkedin.com/company/genesiscare/life/


GLOBAL CARE

Across the world, we have more than 440+ centres to help us bring the right care to our patients. For radiation therapy, that includes 14 centres in the UK, 21 in Spain, 36 in Australia and 300 in the U.S. We also offer cardiology and sleep services at more than 80 locations across Australia. Every year our team sees more than 400,000 people globally.

People centricity is at the heart of what we do - whether that person is a patient, a referring doctor, a partner, or someone in our team. We aim to build a culture of ‘care’ that is patient-focused and performance-driven. Our people's promise is “do your life’s best work, by always growing, having a profound human impact, and making great things happen together.”

If you’d like to make a difference, join us at GenesisCare!

 

GenesisCare is an Equal Opportunity Employer. GenesisCare does not accept unsolicited referrals for vacancies, and any unsolicited referral will become the property of GenesisCare. Upon hire, no fee will be owed to the agency, person, or entity.